Pierpoint Hairdressing

eight&four work with Pierpoint Hairdressing on an ongoing basis. We strategically manage and implement all online marketing activity for this quirky salon based in Soho, London.

Some highlights of our monthly work include:

> SEO work has achieved 1st page rankings for ‘hair stylist soho’ and ‘hairdressers soho’
> Created a video series of ‘How To’ video hair guides (sourced the model, filmed, edited, branded videos, uploaded to YouTube, promoted across social networks)
> Having uncovered a large % of business was coming from tourists, approached local hotels with a discounted offer for that hotel’s guests
> Monitoring Twitter for Users posting in Central London that they are having a bad hair day, & offering them an appointment at Pierpoint
> Usability exercise on the website, redoing the homepage to create best practice ‘funnels’

Testimonial

"I came across eight&four at a conference back in November 2010 – they were speaking about how to make use of social media as a salon owner. They’ve successfully launched an online booking facility, built my social network from scratch and also re-vamped my website so it’s fully in line with the needs of my customers. As a result the online presence of my salon has vastly improved and we’ve seen great successes across SEO, social media and traffic generation activity. The best thing is, online bookings to my salon have really taken off as a direct result of the work carried out by eight&four."