Online strategy & marketing
eight&four’s speciality is digital marketing – we aim to become your ‘out-of-house’ digital marketing department.
We start with getting under the skin of your business – fully understanding your business objectives, client base and products and services. Once we have fully understood this, we create tailored digital marketing plans for your business, and then implement them for you, carefully monitoring ROI each month.
Take a look at the different areas we are expert in below, and for a no strings attached chat about our work, just give Kate a call on 020 3195 2034. (Or take a look at our latest portfolio here)
- Search Engine Optimisation and Pay Per Click Advertising
- Email Marketing Strategy
- Social Media Training & Management
- Database Building, Segmenting and Targeting
- Conversion goal tracking online
- Website Usability Improvement
- Partner Building Online and Offline
- Monthly Analytics reporting
Search engine marketing & pay per click advertising
Search engines are the virtual gateways to the internet – over 80% of internet users start at a search engine each time they log on. Therefore, if you want to drive more traffic to your website, marketing your website in the search engines is a great place to start. This is where we can help – either through Search Engine Optimisation (SEO) or PPC (Pay Per Click).
We could go on about how good we are at this, but it is better just to show you how well optimised our own website is!
Type “marketing agencies london” or “digital marketing london” into Google – you’ll see we’re right on the first page.
And we can achieve the same for your company – however competitive the environment. Just give us a call to talk about how.
SEO explained
Take a look at one of our ’84 second videos’ to the left for an explanation from Kate of why we believe SEO continues to be one of the most powerful marketing techniques available to your company!
Email marketing
Email marketing is still one of the most effective ways to communicate with your consumers directly to their inbox. However it is critical that your presence in their inbox is professionally branded and full of engaging content, otherwise you can damage your reputation. We have a team of expert email marketing strategists and creatives ready to create your new email marketing campaign.
Email case
study
Check out our latest email marketing example for Mint Jewellery here
Social media management
With over 750m users on facebook alone it’s crucial to have a professional presence on social networks. At eight&four we truly believe in the power and potential of social media and our social media design and development services will really cement your professional presence online by creating a seamless transition between your website and social media platforms.
Social Media management at eight&four involves you and your business being assigned a dedicated social platform manager who will take complete control of your social content. We will develop a clear social media strategy in line with your core business objectives and implement, track and evaluate all social media activity for your product and/or business.
Social case study
Find out more about how we manage our social media accounts by reading about our client Pierpoint Hairdressing
Analytics
Underpinning all online marketing is a clear Analytics strategy.
If we are undertaking online marketing for you, then we will meet with you monthly to provide monthly detailed reports on our activity, showcase the results of our work, and discuss campaign concepts for the future. Our reports will cover topics like this:
- Tracking conversions on the website ie. How many Users are submitting a contact form, signing up for a newsletter, purchasing a product?
- How is search engine traffic growing, how are rankings improving, where are we really succeeding? What keywords are driving the really conversion-rich traffic?
- Measuring levels of engagement with social media platforms month by month – review and plan key tactics and content for next month’s social media activity
- Reports for the email marketing activity, tracking bookings and expressions of interest generated by the campaigns
- What are your competitors up to? How can we stay ahead of them? How can we learn from them?
- Be your eyes and ears’ online, monitoring your online reputation – keeping track of reviews being posted about you in the online environment, and alert you to any problems
