Our strategic approach is Seek > Speak > Seed.
It connects the dots between audience insight, creative development, and media planning.
We bring creative and media together to take ownership of the entire campaign = Seek/ Speak/ Seed.
Our approach starts by focusing on understanding your audience (Seek). Then we use these detailed insights to generate meaningful creative (Speak) and targeted distribution plans (Seed) – to accurately target your audience.
Most media agencies just focus on the ‘Seed’ stage – we think effective results can only be driven by effective planning at each stage of the process.
Seek sets our audience strategy, sitting at the heart of every campaign we create. We find audiences who’ll connect with your brand, then strap ourselves into their skin: identifying and analysing their needs and desires to understand their identity, culture and whereabouts.
- Audience research & insights
- Audits and analysis
- Trend & conversation mapping
- Research & focus groups
- Persona development
Speak is the creative of our approach. We create concepts which connect with your audience. Cut-through is baked into our creative strategy: we speak to your audiences, not at them.
- Creative strategy & concepting
- Editorial planning & copywriting
- Co-creator networks
- Photo & video shoots
- Motion graphics & video editing
- Animation & illustration
Seed is how we reach your audience. Our media and distribution strategy feeds into each campaign from kick-off, so when we mobilise our extensive network of influencers, partners and channels we can ensure your message reaches audiences where it’ll impact the most.
- Channel & media strategy
- Analytics, attribution & reporting
- Influencer & co-creator
- Paid Social
- Programmatic & display
- Publisher & press
- TV, radio & OOH