Generation Travel 2019
Understanding the changing attitudes & behaviours of today’s travel consumer
From Brexit to Boeing 737s and extremism to exchange rates, the UK travel industry has had a bumpy ride of late. Amidst all the challenges, however, the sector has seen some emerging trends that present an exciting set of opportunities for travel brands willing to explore their adventurous side.
We spoke to 2,000 UK holidaymakers to find out what makes them tick. And Generation Travel 2019 is the product of our extensive research, where we reveal the latest insights, key findings and takeaways.
From the increasing divide between Gen Z and Millennials to the rise of the all-inclusive and eco-tourism, it’s an essential resource for any senior travel marketer who wants to get up to speed with the changing attitudes and behaviours of today’s travel consumer.
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