Has Change4Life become too out-of-touch?

It’s hard to take issue with the concept of a public health campaign for children. It’s a worthy cause, after all. But do the campaigns themselves have to be equally worthy? Do they really need to be as safe, sanitised and visually pedestrian as Public Health England’s Change4Life?

Following recent announcements that obesity-related cancers are on the rise in young people, Tony Wright takes the long-running campaign to task. Did it generate measurable ROI? Has it kept abreast of current social media trends, and the changes in how children consume content? Is the campaign’s look and feel ‘dated and arguably patronising’? And are ITV pounding Public Health England at their own game with their recent collab with The Food Foundation? Read the full article here.

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