Rewire and reunite: leading the creative and media marriage
Whilst the likes of Sorrell and Brainlab’s Dan Gilbert are highlighting the need for agencies to reunite creative and media at this year’s Ad Week, eight&four is ahead of the game.
Having already remodelled our agency to deliver a streamlined, audience-first, impact-driven creative and media offering to our clients, we understand better than anyone what’s required to get this right.
Our Audience Director, Lucy Walker offers her opinion in More About Advertising on why networked and legacy agencies will be too slow to adopt the collaborative mindset needed to succeed. We pride ourselves on having shared goals within our teams, a lack of egos to slow things down and an open-minded leadership team to ensure integration is heroed from the top.
Get in touch to find out how our integrated creative and media team can help your brand.