The Love Island Romance with Package Holidays
In our latest research, unveiled in Travel Mole, the package holiday still has a home. 79% of Brits have either taken a package holiday or are open to taking one in the future.
They’re also particularly striking a chord with youth audiences. 87% of 18-44s have either taken this type of holiday or are interested in doing so in the future. Young Millennial holidaymakers (aged 25-34) are the most likely to have taken a package holiday in the past year (55% vs. only 28% of Brits over 45) – as well as the most likely to have done so because they were keen to have an experience similar to shows like Love Island (12% admitted as much).
Our Generation Travel 2019 report will be published on 6th June.