Client: Fire & Stone

Fire & Stone rebrand

Ambitious rebrand across print and digital channels, driven by a new menu strategy.

Key Information

Project Date: July 2017

Location: London, UK

The creation of a bold new brand vision which penetrated through out of home, online and instore

The Project

In 2017 Fire & Stone embarked on a new direction, moving from pizza only to a more diverse range of food items. eight&four were recruited to come up with a confident new design to support the rebrand and evolve the brand as it charted new territories.


Seeking a hungry audience

Our job was to amplify and spread awareness of the new menu to current and potential audiences, helping to change perceptions of what Fire & Stone provide as a restaurant chain.


Introducing Burgers to Pizza lovers

As part of the rebrand, new creative was employed to make the menu clearer and more user-friendly. Along with the all-day menu, we redesigned the lunch and kid’s menus, made over the exterior signage and created promotional materials for the new menu launch, such as the design of table cards for a unified new creative.

In addition to this, social posts were crafted to create awareness for the new food items and the new summer offers, providing online support for the rebrand. The initial concept then rolled out across summer assets, including a promotional table card instore.


Amplification of awareness and education of the new menu

The bold and user-friendly new print content drew audience attention, successfully educating customers about the additions to the menu. In-house artwork design engaged our audience, helping to reshape perceptions of the brand.

Organic social activations utilising new creative further helped to spread the word and provide a multi-layered and consistent experience for online and in-store audiences.