The Story of the Craft
with Royal Salute
The premium Scotch whisky produced by Chivas Brothers hosts ‘The Olfactory Studio’ every year, an exclusive tasting event that explores the intricate process of blending and tasting their Scotch.
The brand’s challenge was to bring these exclusive events to life online, capturing the attention of a wider, affluent international audience in order to communicate the attention to detail that is crafted in every bottle of Royal Salute.
As an initial phase, eight&four developed a digital strategy leveraging ‘The Olfactory Studio’ experience as an unforgettable moment, fronted by Royal Salute’s creative advisor and legendary nose, Barnabé Fillion. The event was held in India at the Umaid Bhawan Palace, offering a stunning backdrop to capture content, with Barnabé taking guests on a journey of craft – blending flavours, creating unique aromas and whisky taste sensations.
All of the event photography and videography was transformed into a digital campaign with storytelling underpinned by three key chapters; The Senses, The Exploration and The Complexity of Time. This helped communicate the unique elements used to craft the product, directly appealing to a luxury audience interested in quality and craftmanship.
This content was seeded to relevant audiences across five key markets as part of a robust paid media campaign.
eight&four amplified the campaign through a UK-based event, partnering with like-minded influencers, each selected for their highly relevant audiences, to experience ‘The Olfactory Studio’ for themselves against the impressive backdrop of the Tower of London.