Client: Sol Beach House
Sol Beach House: My Way
Connecting with Instagrammers Chessie King and Hazel Wallace to showcase the Sol Beach House experience to a new audience
Project Date: June – September 2016
Location: Ibiza, Spain
Engaging influencer content reached a new audience of over 130K on Instagram
Seeking audiences to do Sol Beach House their way
To fully align with the ‘My Way’ messaging Sol Beach House had created, we looked at creating content and reaching out to influencers who had key interests in relaxing, detoxing or indulging, mirroring the various offerings available during a Sol Beach House stay.
Showcasing Sol Beach House your way
From a shortlist of influencers, we established a relationship with Chessie King and invited her to stay at Sol Beach House Ibiza, with her friend and fellow prominent health and wellness influencer Hazel Wallace. Influencers were encouraged to document their stay at Sol Beach House Ibiza in their own words.
To further support the campaign, a competition encouraging audiences to share how they would spend their trip and new visual content showcasing the various Beach House offerings was developed.
A new audience of over 130K on Instagram on influencer content
The key objective of the campaign was to raise awareness and gain cut through to new audiences. Both Chessie & Hazel documented their trip across their Snapchat, Twitter & Facebook profiles, producing 35.3K video views and 17,179 likes on their content, effectively engaging with the target audience.
Additionally, due to the competition and new creative concepts, there was a surge in new followers (10.4K) joining the Sol Beach House tribe.
Partnered with the influencer outreach the competition garnered 1,965 entries and the dedicated hashtag received 216.5K impressions on Instagram.