Each year, Performance Marketing World compiles its Powerlist to spotlight 100 of the most influential figures working in or alongside the UK performance marketing industry. The 2025 list highlights individuals who have demonstrated genuine innovation that has moved the industry forward, offered thought leadership that challenges conventions and shifts mindsets, delivered world-class results that set new standards for clients and brands, or overcome significant challenges to achieve exceptional outcomes.
With over 300 nominations submitted, the final 100 represent a cross-section of marketing’s most forward-thinking leaders. We’re proud to share that Chloe Singleton, Channel Director at eight&four, is one of them.
A Strategic Force in Performance Marketing
Chloe’s inclusion is recognition of her impact on the evolving world of digital marketing. At eight&four, she leads with clarity, curiosity, and a relentless focus on results—crafting cross-channel strategies that drive growth and connect with audiences in meaningful ways.
Whether guiding clients through platform shifts, championing test-and-learn approaches, or pushing creative boundaries, Chloe's work exemplifies the blend of innovation and execution that this Powerlist celebrates.
Elevating Channel Strategy at eight&four
Since stepping into her role, Chloe has played a central part in how we think about media, data, and storytelling. Her leadership has not only shaped our approach internally but has had a measurable impact on the campaigns we deliver for clients.
It’s this ability to think strategically while delivering at pace that makes her such a respected voice—both within eight&four and across the wider industry.
A Well-Earned Recognition
Being named to the PMW Powerlist is more than a personal milestone—it's a reflection of the kind of thinking and execution the future of marketing demands. Chloe’s work continues to raise the bar for what’s possible in performance-driven strategy, and this recognition is a well-earned nod to that influence.
View the full list here.
