CAPABILITIES
our core capabilities sit within the following 4 areas:
Strategy, Creative, Production and Social.
STRATEGIC CAPABILITIES
Discovery & Audit
Defining the Role of Social
Content & Channel Strategy
Test & Learn
Consulting
CREATIVE CAPABILITIES
“Our goal is creative excellence. To achieve this we’ve built a multi-skilled creative team who are connected to culture, communities and channels.”
- Patricia Lefebure | Executive Creative Director
Strategy, Planning and Ideation (SPI)
Art Direction
Copywriting
TOV Development
Design
Co-creator and Influencer Partnerships
production CAPABILITIES
“We’re able to mobilise our talented team of directors, videographers, editors and animators for on-the-ground event coverage right through to YouTube docuseries creation. Our approach is to make the very most of our time behind the camera – delivering a bank of content that can be used across social and beyond.”
- Henry Scriven | Creative Director (Video)
Film and Photography
Full Customer Journey content shoots (‘mega shoots’)
Live! Event coverage
Motion Graphics
SOCIAL CAPABILITIES
“We pride ourselves on our excellent relationships with our channel partners, giving us access to innovative betas, and allowing us to showcase social best practice for each and every client.”
- Chloe Singleton | Channel Director
Media Planning and Buying
Platform Partnerships
Formats Innovation
Campaign Management
Community Management
Social Effectiveness
DELIVERY SUCCESS UNDERPINS EVERYTHING WE DO.
“Everyone is client facing and you get direct access to specialists. When you work with eight&four you’re matched to a highly-skilled delivery success partner (a project manager or content producer) who is there to mobilise the specialists you need, find the best solutions for the commercial context and provide expertise throughout the end-to-end process.”
- Tiffany Tant-Bevin | Managing Partner, Delivery Success