AI has made execution faster and easier than ever, which only increases the value of strategic clarity and creative distinctiveness.
In a recent 45-minute webinar hosted by Spark AI, our co-founder Kate Ross joined Emma Wharton Love (Founder, Spark AI) and Luke Taylor (Co-founder & Creative Partner, UnitedUs) to explore how agencies and brands can evolve with AI without losing what makes them unique.
The conversation explored how agency founders are navigating AI disruption, the pressure CMOs face to drive performance while protecting brand identity, and why sharpening your positioning is more important now than ever. Kate and Luke also shared real-world decisions their teams are making around tools, pricing, and creative direction, and discussed how agency–brand collaboration needs to adapt in response to these shifts.
Both speakers offered clear, practical insight into how AI can be integrated into creative processes without compromising on identity, values, or impact.
Watch the full webinar here.
