EIGHT&FOUR TAKES HOME DOUBLE WIN AT IPM AWARDS!

The good news keeps on coming as we’re delighted to announce that we recently won two awards at the 2023 Institute of Promotional Marketing Awards.

Automotive: Genesis Scottish Open 2022 – Silver

Last year, and for the first time, Genesis Europe was the headline sponsor of the prestigious Scottish Open. Our main objective was to convey the elevated hospitality that Genesis delivered to the tournament, tying back to their Korean philosophy of ‘son nim’; which means treating everyone like a guest in your own home. 

To drive awareness of Genesis’ inaugural sponsorship of the Scottish Open, we devised a comprehensive social media campaign featuring a range of creative and innovative formats. With a nimble crew on the ground, we were able to shoot a huge amount of content during the four-day event that achieved impressive results across multiple platforms. 

Travel and Leisure: Sandals Resorts’ Editorial Programme – Bronze

Our work for Sandals Resorts’ has changed the brand perception among millennial audiences and has driven new levels of engagement. With brand awareness low among the desired millennial audience, we sought to ensure that the brand was available in the right spaces at the right time in the right ways. 

We developed an editorial programme that effectively used social through the funnel from awareness to consideration, and increased brand engagement levels and growth with a combined audience nearly 2 million users larger than Sandals’ core competitors.

We’re thrilled that the work of our talented team has received such recognition – and look forward to continuing to add to our trophy cabinet.