Foresight is a TED Talk–style event series for marketing leaders navigating unprecedented change. Each session tackles one major shift reshaping communications today, delivered in a fast, focused format and designed to give leaders clarity and direction.
Our second edition turns its lens to the biggest transformation in marketing right now: Social.
Over the past year, social has overtaken search to become the world’s largest ad channel, and the centre of gravity for how people discover, decide and connect. It’s also become the most unpredictable force in marketing, with new platforms, formats and creators rewriting the rules in real time.
This session is built for leaders who need to make sense of it all: what’s changed, what matters, and what to do next.
What to expect
Kate Ross, Group CEO, eight&four Group
Opens the session with a look at how social’s seismic rise is redefining marketing leadership, and why clarity, creativity, and adaptability matter more than ever.
Amy McCulloch, Group CEO, eight&four Group
Explores how social has become the new primary channel, reshaping brand architecture, creative systems, and the rules of attention.
Camelia Asaad, Culture Lab (eight&four)
Shares eight&four’s decision model for trend participation, including when to jump in, when to hold back, and how to protect brand credibility while staying relevant.
Olivia Burt, Senior Client Partner, Reddit
Reveals how Reddit’s fast-rising role in audience intent, cultural discovery, and AI search visibility is changing how brands should listen and engage.
Richard MacKichan, Print Editor, Broadsheet London & Jayne Carverhill, Client Partner Director, eight&four
Together, they explore how PR is evolving in an AI-search era, from the revival of long-form credibility to the new pillars of earned visibility across print, digital and influencer ecosystems.
Annie Harte, Audience Strategy Lead, eight&four
Examines how audiences’ craving for real-world connection is driving the return of IRL, and how brands can bridge online storytelling with offline experiences.
Sophie Hodges, Client Partner Director, eight&four & Athar Abidi + Tom Lay, Cancer Research UK
Offer an inside look at how the UK’s largest charity builds authentic creator partnerships that balance advocacy, compliance and measurable impact, in a candid discussion on what it takes to run purpose-led influencer programmes at scale.
Event Details
🗓 18 November 2025
🕒 15:00 - 18:00
📍 Courthouse Hotel, London W1
🎟 Tickets available here
Foresight brings together senior marketers for sharp, focused and highly relevant sessions that help them navigate change with confidence.
