There’s a brand-new addition to eight&four’s busy events calendar — and it’s one designed specifically for those at the forefront of marketing. Introducing foresight: a bi-monthly, in-person event series created to help marketing leaders tackle the most urgent and complex shifts in communications today.
Each foresight session delivers a 2.5-hour deep dive into a single area of critical change, offering clarity, expert insight, and practical tools to support faster, smarter decision-making.
The debut event will focus on one of the most disruptive forces shaping the industry right now -GenAI. From hype to hard truth, attendees will hear from agency experts and guest speakers covering the real-world impact and potential of AI in marketing.
What to expect:
Learn the audacity model for identifying real GenAI use cases in marketing
Sam Glyn Davies shares a practical framework to separate meaningful use cases from empty promises.
Is ChatGPT terrible for the environment?
Emma Wharton Love presents Spark AI’s environmental impact report, unpacking the sustainability questions surrounding LLMs.
GenAI in action: HSBC case study
Amy McCulloch interviews Steve Thomas about his team’s GenAI journey inside HSBC.
Beyond LLMs: What else is coming?
Tom Hewitson explores the wider AI frontier and what marketers need to know next.
AI in pharma
Paul Hartigan discusses how AI is transforming both drug discovery and medical marketing.
AI x search: The traffic apocalypse?
Chloe Singleton offers guidance on how brands can adapt to rapidly evolving search behaviours.
Resourcing on an AI- enable era
A clear-eyed view on team structure, roles, and the real impact of AI on the future of work.
Event Details
🗓 16th September
🕒 3:00–6:00pm
📍 Courthouse Hotel, London W1
🎟 Tickets available here
foresight is designed to be sharp, focused, and highly relevant — the ideal forum for senior marketers who need to stay ahead of the curve.
