Our Creative Lead, Geoff Chang, recently contributed to Creative Bloq’s feature celebrating the best car ads of all time - highlighting the Renault Zoe’s 2022 print ad as a standout moment in automotive advertising.
In a market saturated with electric vehicle campaigns focused on specs and sustainability, Renault took a refreshing detour. The Zoe ad embraced long-form copywriting - an increasingly rare tactic- to deliver a dreamy, stream-of-consciousness journey that subtly built to a quiet but powerful reveal: the car’s impressive range.
As Geoff explained in Creative Bloq, the ad succeeds by mimicking the free-flowing rhythm of thought you experience on an open road. Rather than shouting about its technical achievements, the Zoe ad rewards readers at every turn, ultimately delivering a message that feels earned, not imposed. It’s storytelling over hard selling - a perfect fit for an EV designed for quiet confidence rather than loud statements.
Geoff also noted that what elevates the ad from "good" to "great" is its singular, simple concept - graspable in an instant but satisfying when fully explored. It’s a reminder that sometimes, especially in an age of shortcuts, the journey itself can be far more compelling than a rapid destination.
Read Geoff’s full thoughts, and see which other campaigns made the list, over at Creative Bloq here.
