Does Media Planning Suffer When People Aren’t in the Office?

In a recent discussion with MediaCat, Chloe Singleton, our Channel Director, shared her thoughts on the ongoing debate around hybrid work. While some companies are pushing for full office returns, Chloe highlighted why a balanced approach—focusing on trust and purposeful collaboration—delivers the best results.

“Media planning and buying don’t fall apart just because we’re not all in the same building,” Chloe explained. “It’s about empowering teams to work independently while creating intentional opportunities for collaboration when it truly matters.”

It's important to place the focus on fostering meaningful interactions rather than enforcing rigid office requirements. Chloe emphasised the value of striking a balance between independent work and in-person collaboration, ensuring flexibility while maintaining high standards of creativity and efficiency.

Read the full article here.