In the latest episode of A Coffee With…, eight&four’s Performance Director Chloe Singleton joins ExchangeWire’s John Still for a wide-ranging chat on the evolution of social and digital performance.
From the rise of new platforms like Reddit and Bluesky to the blurred lines between brand and performance, Chloe shares how social has become a full-funnel driver of awareness, engagement and conversion. The discussion explores how brands are showing up in LLMs, the importance of accessibility and creative diversity, and how marketers can measure effectiveness through data, sentiment and cultural impact, not just clicks.
Watch the full episode on ExchangeWire here to hear Chloe’s take on the state of social today, the convergence of performance and creativity, and even why Animal Crossing’s turnip prices might tell us more about online behaviour than you think.
