In a recent contribution to Creativepool for #PurposeMonth, our Executive Creative Director Patricia Lefebure offered a candid take on one of the most pressing questions in modern marketing: is AI creating a sea of sameness?
Her answer is nuanced. Rather than blaming the technology itself, Patricia suggests that AI is simply reflecting the creative inputs it’s given. “If we feed it run-of-the-mill content,” she notes, “it will regurgitate ‘midness.’” In other words, the quality of AI-generated output is a mirror of the creative culture surrounding it- and much of that culture, right now, is playing it safe.
Patricia doesn’t see this as a reason to reject AI. Instead, she sees it as a challenge, as well as an opportunity. Used intentionally, AI has the potential to shift how we allocate our time, budgets, and creative energy. By automating the mundane, it can free us to explore bolder, braver ideas that might have otherwise remained out of reach.
It’s a reminder that the power of AI lies not in its algorithms, but in the vision and direction we bring to it. As Patricia sees it, this moment in creative history isn’t about resisting technology—it’s about rising above the noise with better ideas, sharper strategies, and a renewed commitment to originality.
Read the full article on the Creativepool website here.
