Our Social Director, Ines Casas, recently contributed to Start Ups magazine, exploring the ever-growing landscape of social media ad spend. Ever since social media burst onto the scene in the early 2000s, advertising expenditure on these platforms has increased year on year. Today, social media is driving better cost-effectiveness and reach for target audiences than traditional broadcast TV. This trend shows no signs of slowing down, with social media ad spend projected to reach an astounding $219.8 billion by the end of 2024. In her article, Ines delves into the factors behind this growth and what it means for businesses looking to maximise their marketing impact.
Read the full article here.