The Drum Awards for Digital Industries 2022: It’s a win for eight&four and our work with the British Heart Foundation

Written By eight four

We are delighted to announce our latest win at The Drum Awards for Digital Industries 2022, in the not-for-profit/charity category.

What set us apart from the crowd is our work with the British Heart Foundation on their National Defibrillator Network, with a goal of getting the public to register life-saving equipment across the nation.

The campaign received an overwhelming response. By crafting key social messaging alongside our creative content, the multichannel campaign generated 1,396,312 impressions on Facebook and Instagram, 1,163,146 Twitter impressions (and 7,212 clicks), and 786,051 LinkedIn impressions (and 3,214 clicks).

This saw the number of registered defibrillators rise 135% to a whopping 58,840 – compared to a previous 70% of defibrillators being unknown and unregistered.

We’re proud to be a part of such an important campaign, and even prouder with this recognition.

eight four
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