The Social Tea #006
The Social Tea is back. It’s been a busy year for eight&four and quite some time since the last newsletter.
This week we’ll be taking a look at the latest platform updates and a brand which has completely stolen the social limelight..
Instagram introduces carousel deletion
Instagram have blessed us with many updates this year, and this may well be one of our favourites so far. Adam Mosseri took to Instagram earlier last week to announce the platform’s latest feature, the ability to delete single photos from Instagram carousels. Instagram users will never have to experience the frustration of uploading a carousel, to later decide they hate the image when it’s too late to delete.
Coined by Mosseri as a ‘‘finally’ feature, "Carousel deletion is a highly requested and should have existed a long time ago.”
TikTok launch Creator Next
TikTok announce the launch of Creator Next, a hub which contains all monetisation features for creators in one place. Growing and building a community on the platform involves dedication and skill from creators, which this new feature acknowledges and celebrates. On top of this update, TikTok are introducing a new ‘tipping’ feature, which enables users to send tips to their favourite creators in-app. It has never been easier for creators to monetise their content and we are here for it. 🙌
Twitter clamp down on platform safety
User safety on social media isn’t a new issue or one to be taken lightly. While social media still has a long way to go, Twitter are working towards creating a safer space for users. The new privacy update means that users are no longer able to share images, videos or private media of individuals without their permission.
“ The policy update will help curb the misuse of media to harass, intimidate, and reveal the identities of private individuals, which disproportionately impacts women, activists, dissidents, and members of minority communities.” Twitter announced from its @TwitterSafety account.
Instagram tests longer videos in stories
Instagram are constantly experimenting with new features, and their latest edition is the live test of 60-second videos in stories. Say goodbye to cropped 15-second stories, and hello to 60-seconds of uninterrupted content. The feature is highly sought after by users, but we can’t help to think stories should be short and sweet; after all, isn’t that the beauty of them?
&finally; Spotify Wrapped 2021.
Spotify have done it again.. Over the last 24-hours timelines across multiple platforms have been bombarded by Spotify Wrapped 2021. Whether you care for people’s music choices or not, you will have seen this campaign everywhere. Every year the music-streaming service run ‘Spotify Wrapped’ which compiles your personal music journey and taste over the course of that year.
From the tailored storytelling, to the unique typography and art, Spotify Wrapped is sharable content at its finest. Within 24-hours of launching the campaign: #SpotifyWrapped has had over 7.2B views on Tiktok, #SpotifyWrapped has been trending on Twitter and the ‘Share Your Wrapped’ sticker on Instagram has had over 700k re-shares. Impressive, right?
It’s been a sad 24-hours for Apple as Apple Music streams took to Twitter to express their fomo.
Once again Spotify have shown the power of personalisation.