We're proud to share that eight&four has been shortlisted for three awards at the 2026 UK Social Media Awards:
Best Large Agency
Best Charity/Not-for-Profit Campaign for our Royal Assent campaign with Cancer Research UK
Best Use of TikTok for our Anti-Customer Service campaign with DHL eCommerce
The Best Large Agency shortlist recognises the whole agency and the year behind it: Opening our Miami office, moving into our new London home, and being named on the IPA Beacon List, all while producing some of the best work in our history.
The two campaign shortlists tell that story through the work itself. The Cancer Research UK Café marked the passing of the Tobacco and Vapes Bill by handing the story to the people it belongs to: survivors, campaigners, researchers and the first smoke-free generation, sharing unscripted conversations in a space built for them. For DHL eCommerce, our Anti-Customer Service campaign took a brand category not known for entertainment and turned it into some of the most watched logistics content on TikTok.
Thank you to our clients at Cancer Research UK and DHL eCommerce for trusting us with brave briefs, and to every team across London and Miami who made this work happen.
Winners are announced at the ceremony in London on 22 October. Fingers crossed.
