AI waits for no one. In fact, it’s wrong to say the bots are coming. Because they’re already here.
Social feeds are being taken over by an influx of AI art. Whether it’s futuristic Gaudí-inspired architecture by self-anointed AI artists or Lensa’s profile-ready ‘magic avatar’ selfies that every friend of a friend seems to be uploading, there is a growing movement of new wave pioneers, expanding the canvas of our imagination.
But it’s not just images that are getting the robot redo. The release of ChatGPT by OpenAI caused a meltdown on Twitter, sparking fascinating text-driven experiments from the absurdly entertaining – getting AI to write raps a la Drake – to the downright frightening. ‘What a time to be alive’ will surely be uttered next to watercoolers around the world.
As more businesses and organisations explore the vast potential of AI-powered creations, those early adopters with the knowledge to create it will be at an advantage. On the following pages, we’ll look at how viable a tool AI can be for creativity – when harnessed effectively. We’ll explore the a few of the systems at our disposal, weighing up pros and pitfalls, and summarising how they can integrate into the creative process. If you finish reading this with a newfound sense of wonder, then that is job done.
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