State of Play: Our CEO Kate Ross Talks SEO, AI & the Return of 2011 Vibes

  • AI

We’re excited to share that Kate Ross, our Group CEO, will be speaking at State of Play on Thursday, 28th August. It's an evening set to explore where SEO, AI, and content strategy are heading next (and what’s suddenly feeling very 2011 again).

eight&four first launched as a web and SEO agency back in 2008. A lot’s changed since then, but if you’ve been in the game as long as we have, you’ll know that SEO never really left. And now, with AI search shaking up the landscape, some of those early digital tactics are making a return (for better or worse).

Kate will be joining a 40-minute panel alongside a brilliant line-up of industry thinkers to explore:

Are owned content assets dead?

Is AI search the next Google, or just the next NFT?

Why does it feel like the early 2010s are back?

Join us for an evening of sharp insights, candid conversation, and great company from across the digital industry.

📍 Location: 28-30 Hoxton Square, London N1 6NN
📅 Date: Thursday 28th August
🕕 Time: 6–8pm

We’d love to see you there! Bring your questions, your opinions, and your appetite for where digital’s heading next.