Discover Platform12
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Discover Platform12
Find out more

Innovation Lab is the eight&four Group's training arm. Built for busy marketing teams, Innovation Lab combines daily WhatsApp updates, fortnightly insight emails and face-to-face workshops to keep brands ahead.

It's a flexible solution for busy ​marketing professionals, all for an affordable annual cost.

360 TRAINING SOLUTION

Three formats, one goal: to keep your team ahead of the curve. The daily WhatsApp broadcast shares quick updates on what’s new, the fortnightly newsletter breaks down key shifts with expert clarity, and face-to-face training workshops turn insight into real-world impact.

THE F2F WORKSHOPS

For your F2F half day workshops, we have four already designed to help teams explore, experiment and elevate their craft. Alternatively, brief us your objectives, and we'll build you one bespoke.

  • For Creative Lovers: Motion, Design, Sound

    Bring ideas to life through motion, design and sound innovation. Learn 3D tracking, motion trends and sonic branding techniques that make your content move and resonate.

  • For Social Experts: Paid, Owned, Earned

    Uncover emerging platforms, fan communities and evolving social formats. Gain clarity on influencer trends, advocacy and the shifting rules of TikTok.

  • For Tech Enthusiasts: AI, Automation, Tools

    Explore the tools redefining marketing performance, from AI listening to dynamic dashboards. Understand how automation, motion and search innovation are transforming the landscape.

  • For Growing Teams: Upskilling, Training

    Build stronger creative capability and collaboration across teams. Learn how to visualise data, turn ideas into impact and brief better for sharper output.

PRICING

Innovation Lab is available as a single, all-access package designed to keep your entire team ahead of change.

Priced at £14,950 annually, it gives your business everything needed to stay informed, inspired and ready to act.

  1. All-team access to the exclusive Innovation Lab WhatsApp group, delivering daily updates and breaking marketing news.
  2. All-team subscription to the Innovation Lab newsletter, with fortnightly analysis and practical takeaways.
  3. Two half-day custom workshops each year, delivered by the Innovation Lab team at your offices.
  4. Discounted entry to eight&four’s annual industry marketing events: Onwards, Pitchfest and Foresight.

CLIENTS THAT TRUST INNOVATION LAB

HOW WILL IT HELP ME?

  • Keep up with the speed

    ​In this environment, training is often ​out of date by the time it’s finished. ​ Our 3 step, blended approach to education means your team ​never falls behind. ​

  • Control the overwhelm

    Team overwhelmed with the pace ​of change in marketing right now? Innovation Lab means less doomscrolling, more confidence ​to focus on actions.​

  • Cross-team impact

    The changes occurring in marketing &technology right now have widespread implications – use this to make impact across the whole of your business.

  • Practical outcomes

    All Innovation Lab content delivers the‘So What’ – so you and your team are clear on how to respond to changes in the marketing comms landscape.
Get in touch to find out more