Privacy Policy

1.0 Our core beliefs regarding user privacy and data protection

  • User privacy and data protection are human rights
  • We have a duty of care to the people whose data we protect
  • Data is a liability, it should only be collected and processed when absolutely necessary
  • We loathe spam as much as you do!
  • We will never sell, rent or otherwise distribute or make public your personal information.

2.0 Relevant legislation

Along with our business and internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy:

This site’s compliance with the above legislation, all of which are stringent in nature, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer (details of whom can be found in section 8.0) for clarification.

3.0 Personal information that this website collects and why we collect it

This website collects and uses personal information for the following reasons:

3.1 Site visitation tracking

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google does not grant us access to this. We consider Google to be a third party data processor (see section 5.0 below).

GA makes use of cookies, details of which can be found on Google’s developer guides. For your reference, our website uses the gtag.js implementation of GA.

Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.

3.2 Email links

Should you choose to contact us using an email link like this one, none of the data that you supply will be stored by this website.

4.0 About this website's server

This website is hosted by Kualo within a UK data centre just outside London.

Some of the security features in place include:

  • A secure isolated hosting environment
  • Daily vulnerability scanning
  • Daily malware scanning
  • Multiple firewall layers including machine learning
  • Automatic patching and maintenance of the server Kernel.

All traffic (transferral of files) between this website and your browser is encrypted and delivered over HTTPS.

5.0 Our third party processors

We use Google Analytics to process personal data on our behalf. This third party are based in the USA and are EU-U.S Privacy Shield compliant.

6.0 Data breaches

We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

7.0 Data Controller

The Data Controller of this website is: eight&four Limited; registered in England under Company No. 06727940.

Whose registered office is:
Holden House,
57 Rathbone Place,
London,
W1T 1JU

8.0 Data Protection Officer

Kate Ross
Managing Director, eight&four Limited
Telephone: 020 7612 1184
Email: kate@eightandfour.com

9.0 Changes to our privacy policy

This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.

10.0 More on privacy

Find out more about our policy on data protection and data retention on the pages below.