Bupa Dental Care challenged us to design a brand experience that stood out in a sea of white, across UK Dental Shows.
We created the Bupa Lounge, a curved wooden structure that was inviting and welcoming to visitors whilst also having dedicated space for demonstrations and 1-2-1 engagement.
The lounge is fully modular and can be deployed across a range of sizes, depending on the event.
The design is fully integrated and self-sufficient, requiring only a power source from the venue to be operational.
● Increased footfall and dwell time on the stand, compared to the previous year.
● Positive feedback from internal team regarding aesthetic and functionality of the stand.
● Several enquiries from other brands at the shows to create something new and inspiring for them.