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To celebrate International Women’s Day and spotlight The Body Shop’s Community Trade Programme, we created an immersive brand experience that honoured the women behind its shea butter—and inspired guests through storytelling, creativity, and empowerment.
The Body Shop wanted to bring greater visibility to its Community Trade Programme, using International Women’s Day as a platform to highlight its commitment to female empowerment. The event needed to educate, engage, and resonate with a socially conscious audience while heroing the women behind the brand’s ethically sourced shea.

Modern consumers value purpose-driven storytelling, especially when it centres on real people and meaningful impact. We saw an opportunity to bring the voices of the Ghanaian women behind the Community Trade shea to the forefront—turning their stories into a celebration of strength, craft, and solidarity.
We designed a bold, vibrant and interactive event space in East London called #empowHER world. Guests were immersed in the journey of The Body Shop’s shea butter—from the hands of the Ghanaian women who harvest it to its role in empowering communities through ethical trade. The space featured firsthand storytelling from the women in Ghana, and was brought to life visually by illustrator Laura Callaghan, whose distinctive style provided a striking, shareable backdrop. The environment encouraged content creation, amplifying the campaign’s messages of empowerment and ethical sourcing through attendee-led social sharing.
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