Next Project
- SectorTravel and Tourism
- Partnership3 Years
This Valentines Day we worked alongside the Empire State Building to create a competition where contestants had the chance to win a free Sandals Resorts vacation. This project aimed to promote Sandals Resorts across channels and to improve brand awareness and engagement.
Our Valentines campaign, partnered with ESB, sought to build brand awareness, while generating an uplift in engagement and impressions. In turn, this promoted Sandals Resorts as a romantic destination getaway, perfect for couples, all the while positioning Sandals Weddings as an option for the newly engaged couples.
Through this campaign, we had big aspirations in delivering some brand and agency firsts, including our very first shoot on the Empire State building!
To deliver our intended aims, we created an approach combining a fully-fledged influencer programme, paid promotions, dark ads, as well as organic content.
There were 4 main phases to our approach on socials; on the lead up to Valentines day we began driving awareness of the ESB activation, phase 2 drove awareness and engagement around our AR filter and competition entries, phase 3 pushed traffic toward the YouTube wrap up and in phase 4 we wrapped up the promotion across socials.
- 0M
impressions
- 0%
increase on our benchmark for video views
- 0K
overall impressions on our very first AR filter
