Next Project
We started working with Ronald McDonald House Charities (RMHC) as their rostered creative agency in 2018.
One of our most successful campaigns to date was in response to May 2019’s GDPR regulations leaving the charity facing the prospect of losing contact with 80% of their email database.
RMHC needed to keep in contact with people wanting to support the charity, so tasked us with creating and launching a lead generation campaign that would resonate with their core audience of mothers.
The basis of our approach was speaking to families who’d had, or were having, first-hand experience with the charity. With careful liaison prior to the shoot, we built relationships to ensure we retained the natural intimacy and honesty we wanted to come across in the final content.
We created an overarching messaging toolkit and storyboarded episodes for a documentary-style mini-series before editing and producing the final video content, all in line with a fast turnaround time, and a desire to keep the content authentic, relevant and powerful.
Working with RMHC’s media agency, we honed the distribution strategy and media-buying plan to drive over 2.5K new leads — 20% higher than the target — making a real impact for the organisation.
Topping Targets
The campaign drove 2.5K new leads — 20% higher than the pre-campaign target.
Showcasing Support
Getting real stories and first-hand experiences of the charity and its support structure in front of people.
"OUR BEST PERFORMING LEAD GEN CAMPAIGN TO DATE"
