An update from eight&four: From setting this year’s agenda to welcoming exciting new clients

A quiet start to the year? Certainly not here at eight&four. We’ve hit the ground running with lots of exciting developments happening across the agency. Take a look at what we’ve been up to:

We set the tone for the year

We kicked off January with our all-agency conference ONWARDS ’24, setting the tone for the coming year across social, technology, and content production. We collaborated with internal and guest speakers to discuss themes such as “The Transformative Power of AI in Media Buying” and “The Era of ‘Effortless’ in Social”, and hear talks around “De-Influencing” and “Virtual Productions”. Would you like to join us next time? Get in touch.

We launched our own AI Image Generator Tool COACH

 We’re delighted to announce our latest innovative tool – our new AI Image Generator Tool COACH – a powerful new content production partner to brand teams. Using a non-exhaustive and brand compliant image bank, this innovative tool is already enhancing our clients' digital journeys, boosting production efficiency by up to 70%. Interested in seeing COACH in action? Contact us for a demonstration.

We looked at the social landscape

Continuing the theme of innovation, our team is keeping their fingers on the pulse of emerging trends, innovations and consumer insights. Our latest insight article reflects on some of the news within AI and the rise of paid subscriptions. Give it a read and let us know your thoughts.

We welcomed two new clients

 We have also welcomed two new clients to the eight&four portfolio. We are now working with William Grant & Sons to launch their new whisky brand across the UK and Asian markets, and have been appointed as Screwfix’s retained social, influencer and content agency. Excited for the journey ahead.