Campaigns With a Cause
To mark International Day of Charity (5 September), we’ve put together a small round-up of some recent campaigns we’ve done for our charity partners.
Since day one, third-sector organisations have been an important pillar of our portfolio, working with the likes of Mind, the British Heart Foundation, Marie Curie and more – all of which do excellent work ranging from mental health to heart conditions.
Getting people to pause with Mind
Half of parents say their children’s mental health is worse now than before the pandemic, according to leading mental health charity Mind. Together, with the current cost-of-living crisis and other major international events, the world can feel quite bleak right now. Their support for people going through mental health problems could not be more important.
In April they appointed us to help launch their subscription service Pause. Each month, subscribers are sent a box filled with flat-packed activities encouraging them to find time in their days to slow down and unwind.
For the launch campaign, our end-to-end content production team created a suite of 30 static images, 7 short form videos, 3 TikTok videos and 4 GIFs. These showed real people in real environments and showcased the wide variety of calming activities included with a Pause box.
We loved this project, and it led to important conversations in our office surrounding mental health.
Saving seconds to save lives
Only 1 in 10 people survive an out-of-hospital cardiac arrest in the UK. The Circuit is an initiative by the British Heart Foundation (BHF), aiming to improve that by creating a national network that maps out the locations of life-saving defibrillators across the UK, so ambulance services can find them fast.
To encourage people to register their defibrillators, we devised and delivered a the cause-led campaign, focusing on the lives that could be saved by registering a defibrillator on The Circuit, and we are delighted at the result, having just reached 50,000 registered defibrillators.
If you have a defibrillator to register to save lives, you can do so here: https://www.thecircuit.uk/
A moment to reflect
Marie Curie wanted to organise a National Day of Reflection to remember the lives lost during the coronavirus pandemic. An advert for TV – “Possessions” – had already been made, and it was up to us to translate the creative idea to run campaigns on their social channels.
We provided social cutdowns of this ad to run on Facebook and YouTube, and we also created a suite of supporting content using #ThinkingOfYou to encourage people to remember special moments with their loved ones.
This poignant campaign ended on 23 March 2022 with a minute’s silence at noon.
Fundraising from home
Rethink Mental Illness does essential work with severely mentally ill people, helping increase the quality of life of those affected.
We began working with Rethink Mental Illness just before the pandemic hit. When this happened, we switched all fundraising efforts to virtual events that participants could do from home. From walking to cycling, gaming to baking, we promoted a range of events on social to get people donating to Rethink Mental Illness.
We now work with them to promote a mix of virtual and physical events, including the London to Brighton cycle ride, the Snowdon Triple Challenge, and Walky Talky.
Providing strategy for the RNIB
The Royal National Institute of Blind People (RNIB) is the largest community in the country of blind and partially sighted people.
We recently started working with the RNIB to carry out an audit on their social channels so that they could develop an effective strategy based on our findings. Our job is to analyse their social channels, discover new untapped opportunities, provide insights and best practice recommendations, and ultimately give them the building blocks a new a social strategy.
If you are a charity and think you would have work for us, then do get in touch here.