EIGHT&FOUR SHORTLISTED IN THE EUROPEAN CONTENT AWARDS FOR SANDALS RESORTS
We are delighted to announce our latest nomination in the European Content Awards in the ‘Travel/Leisure Content Campaign of the Year’ category for our work with Sandals Resorts.
The challenge was to transform brand perception and resonate with younger generations amid new challengers in the all-inclusive luxury market. Our solution was to build an insight-led editorial programme and create a compelling content approach that would engage Millennial audiences, while maintaining their unique heritage story and commitment to Caribbean preservation through the brand’s philanthropic arm.
After an in-depth analysis of the travel landscape, we defined a strategy focused on evolving the visual identity and tonal principles for each of their island destinations. As part of this fresh content approach, we introduced personalised experiences, influencer activity and culture-informed insights.
We published editorial content across core social media platforms (Instagram, Facebook, Twitter, Pinterest & TikTok), leveraging these channels throughout the funnel – from awareness to consideration. It was hugely successful in driving awareness and engagement, overperforming on every KPI. Across all our platforms, we generated:
243m impressions – 97% above target
758k link clicks – 100% above target
1.9m engagements – 299% above target
2.5k bookings ($17.2m revenue generated) – 6% above target
45% increase in Millennial audience
800+ social posts
Look forward to continuing this success in 2023.