Foresight returns on 28 April with a focused look at one of the most urgent challenges in modern marketing: how brands actually produce social content that works.
This Ted Talk style event brings together marketing leaders navigating unprecedented change, from the rise of creators to the rapid evolution of AI and distribution platforms.
The way social content is made has fundamentally changed. Production cycles are faster, expectations are higher, and audiences are more discerning than ever. What once worked as a campaign-led approach is no longer enough. Brands are now operating in an always-on environment, where content needs to be created continuously and perform instantly.
That shift demands a new way of thinking. Brands need to operate more like publishers, designing ideas that capture attention, spark conversation and build lasting audiences.
Across the afternoon, we’ll unpack the new playbook for social content, with practical perspectives on how content is actually created, scaled and made to perform today.
What to expect
Patricia Lefebure, Group ECD, eight&four Group
Setting the stage for the shift from campaign thinking to continuous production, and the challenges brands face producing content that actually works.
Henry Scriven, Creative Director (Video), eight&four Group
How creators design for attention, and what brands can learn from the mechanics of stopping the scroll.
Nate Harper, Creative Lead, eight&four Group
Rethinking social craft, and how to balance authenticity with intention to create work that feels native without losing quality.
Sarah Heavens, Editorial Director, eight&four Group
Why the real value of social starts after publish, and how the comment section becomes a key driver of engagement.
Will Parkinson (eight&four), Dino Portelli (Workplace Forge) and Lisa Marr (RWE)
How organisations are rethinking internal comms as content, and building channels employees actually want to engage with.
Henry Scriven (eight&four), Anna Merabishvili, Kerry Maule and Yasmin Laggoune (Tripadvisor)
The rise of the specialist creator, and what brands need to understand about building meaningful partnerships with niche audiences.
Emily Mulhall, Motion Director, eight&four Group
How to use AI intentionally within creative workflows, and why creative judgement matters more than ever.
Alongside the talks, our Creator Lab will run throughout the event, capturing moments from the day and transforming them into multiple formats in real time, showing how different production decisions shape performance.
Event details
🗓 28 April 2026
🕒 15:00 - 18:00, followed by drinks
📍 Courthouse Hotel, London W1
🎟 Tickets available here
