Hotels have come a long way since the days of identical double rooms, generic food menus and starchy staff. With the advent of industry disruptors like Airbnb, the rise of the experience economy and a growing focus on responsible tourism, there’s increasing pressure on hoteliers to compete for a share of new and emerging demographics.
Micro-hotels are the latest innovation designed to capture the attention of millennials and gen Z – with a highly competitive price point. Read about the rise of micro-hotels and hear what our co-MD Amy McCulloch has to say about the trend on Booking.com.
