One of our co-founders, Kate Ross, recently joined ExchangeWire’s MadTech Podcast for a special edition focused entirely on AI. Sitting down with host Aimee Newell Tarín and Rachel Smith (CEO of ExchangeWire), Kate weighed in on some of the most talked-about developments currently shaping the AI conversation - from Netflix’s production breakthroughs to European regulation and UK standards.
The episode begins with a discussion around Netflix’s first official use of generative AI in a television show. The platform reported that the new process allowed them to create a complex sequence ten times faster, and at a significantly lower cost. As brands and creators continue to explore where AI fits in the production cycle, this example marks a clear shift in both pace and possibility.
Kate also shared thoughts on Meta’s recent decision not to sign the EU’s voluntary AI Code of Practice. Meta’s position centres on concerns over legal ambiguity and potential overreach, arguing that the code could ultimately slow innovation for developers across Europe. It’s a timely conversation, especially as platforms and regulators continue to wrestle over the pace of responsible adoption.
The episode rounds out with a look at the UK’s upcoming AI audit standards, due to launch later this month. Developed by the British Standards Institution, the framework is designed to bring consistency and credibility to independent AI assurance, an important step in helping organisations separate genuine innovation from unchecked experimentation.
Kate shares a sharp view on how brands, agencies and platforms are responding to the changing shape of AI. We’re excited to see her contribute to conversations that are shaping what’s next.
You can listen to the full episode on ExchangeWire here.
