On 8 May, we stepped away from the usual and leaned fully into creative momentum with Pitchfest- eight&four Group’s all-day innovation sprint. Designed as a zero-pressure, distraction-free space to explore and experiment, the day brought together teams from across the Group and our client partners to collaborate, challenge assumptions, and rethink what’s possible.
The schedule featured a mix of standout sessions that pushed thinking in new directions. We kicked things off with The Power of Great Creative Solutions, a panel featuring Clare Bacchus from Gather & Gather, Steve Smith from King, and Hans Daems from Hitachi. Annie Harte led Guess Less, Listen Better, diving into the world of online communities and fandoms. We tackled creative roadblocks in Creativity. Unblocked. with Patricia Lefebure, Chris Slevin, Nathan Harper, and Henry Scriven, and opened up the floor for Ask Me Anything with Tony Cortizas. Sam Davies closed the day with Big Brain Energy, an exploration of AI’s creative potential.
And in true eight&four style, our content team captured it all in real time - editing on the fly and delivering a full video recap by the end of the day.
Pitchfest reminded us that carving out space for creative exploration isn’t a luxury- it’s a necessity. Here’s to keeping that energy going all year long.
📹 Watch the full Pitchfest 2025 recap video below:
