Platform12 by eight&four

Enhancing efficiency and intelligence at every level.

Platform12 is the core AI technology that fuels eight&four. It is a network of proprietary tools, developed in-house, and in partnership with some of World’s most innovative GenAI platforms.

Customisation is key

We built platform12 because off-the-shelf LLM technology wasn't appropriate to solve our client's specific brand challenges.
Secure, proprietary, and perfectly customised to your brand needs, platform12 offers focused efficiencies across content production and enhanced intelligence in research and reporting.

Coach

Coach is our highly secure, AI-powered brand world image generator. Clients across the automotive, gaming & finance industries are finding diverse ways to harness its power: > Rapidly increasing asset variation for large scale digital campaigns > Unleashing creative possibilities for BAU social content > Reducing cost of photoshoots by up to 70% – especially in complex logistics cases (eg. Automotive)
Scholar

Scholar harnesses the power of ChatGPT to deliver a custom-made brand copy tool. Tuned to your unique tone and messaging, it offers you and your team comprehensive copy guidance. On demand. So, your team can stay on-brand and on-message, wherever they’re based. From small tweaks and suggestions to robust rewrites, it makes consistent tone of voice a reality across your business.
Loop

Loop is our GenAI powered live performance dashboard. Customised specifically for your brand - so you can build visibility on what metrics matter most for you and your stakeholders.
Echo

The AI era of social listening. Coming soon.
Focus

Your AI focus group. Test creative at scale. Coming soon.